Web7 feb. 2024 · The term PESTLE analysis was first coined by Harvard professor, Frances Aguilar, a US academic with expertise in business and organiational strategic planning. The acronym PESTLE was initially used in Professor Aguilar’s 1967 book, Scanning the Business Environment, since then this method of analysis and planning has been … Web18 sep. 2024 · PESTLE分析は、企業が展開するビジネスや置かれている環境を6つの視点から分析し、ビジネス判断を下すときに考慮すべき要素を可視化するものです。 出典:Chaffey and Ellis-Chadwick – Digital Marketing,Strategy,Implementation,and Practice PESTLE分析の使い方 PESTLE分析で重要となるのは、深く掘り下げて考えることで …
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